ABOUT ME
MY STORYSince 2005 at my first official job in marketing, I’ve strived to become a very well-rounded marketer. 19 years later, I love implementing best practices and finding new ways to engage the market.
From start-up to enterprise, I have scaled up, down and everything in-between. My passion lies in driving collaboration with sales and creating efficiencies. Learning to embrace being a data nerd, I can’t resist a good spreadsheet. My favorite part of every job: coaching my team and fostering their personal growth.
Living in Perkasie, PA, with my two teens and three dogs, most of my free time is spent at my daughter’s volleyball games, watching the Phillies and Eagles or traveling. Dedication, perseverance, kindness, communication and striving for excellence are qualities I strive to bring to both my personal and professional lives.
TESTIMONIALS
“Susan’s partnership and collaboration with our sales and revenue operations teams at eMoney Advisor were nothing short of exemplary. Her strategic alignment with these critical functions ensured seamless integration and synchronization of our marketing efforts with our sales objectives.
Susan's deep understanding of revenue operations and her ability to foster strong, collaborative relationships resulted in a cohesive strategy that drove significant revenue growth and enhanced our go-to-market effectiveness. Her proactive communication and data-driven approach enabled us to optimize lead conversion processes and improve overall sales efficiency. Susan’s leadership and collaborative spirit were instrumental in bridging the gap between marketing and sales, creating a unified force that propelled our organization forward.”
Brandie Marone, SVP Revenue Operations at Fullstory
“Susan's ability to reimagine demand generation strategies, coupled with her adept leadership, made a remarkable impact on our organizational success at Dow Jones, eMoney and Caseware. Susan's expertise in leveraging all aspects of brand, demand, PR, influencer networking, events and her strong collaboration with sales, streamlined our acquisition processes, increased ROI and enhanced overall marketing efficiency.
At all three companies, she managed complex marketing operations, significantly boosting lead generation and conversion rates through strategic campaigns and meticulous budget management. At Caseware, her strategic vision and leadership in marketing a complex global product marketing catalog were pivotal in driving revenue growth and expanding our market presence into Europe.”
Laura van der Leeuw, Former Senior Director of Revenue Marketing
“During my time as Sr. Marketing Operations Manager at eMoney, I had the rare privilege of interviewing my future boss, our VP of Marketing Operations and Demand Gen. From the moment I met Susan, I knew she was someone that I could learn from and that she would also understand the value of the work I was doing and the impact that a strong operations foundation makes on the overall success of a marketing department.
Marketing operations is something that is so often overlooked or oversimplified by marketing leadership, but Susan was the first leader I met that had the deep technical knowledge combined with strategic vision to take a Marketing department to the next level. Under her leadership, our department was able to make data driven decisions to reset goals, with a focus on driving pipeline in support of revenue. She led our department through a reevaluation of our tech stack, including the implementation of a new marketing automation system and supporting processes, and revamped reporting using new Looker dashboards, contributing to increased efficiency and overall effectiveness of the marketing team and our campaigns.
On a personal note, my time working with Susan was instrumental to my career growth. Susan taught me invaluable skills related to working strategically with other teams and departments, data storytelling and presentation of marketing data to various audiences, including executive leadership, and advocacy of the marketing operations function within an organization.”
Katie Miller, Marketing Operations Lead at Salesforce
“Collaborating with Susan Farrell at eMoney Advisor was a remarkable experience. Her exceptional leadership and event strategy capabilities were evident throughout. As Vice President of Marketing Operations and Demand Generation, Susan skillfully steered our team through the virtual event transition, ensuring flawless execution and impressive engagement.
Her strategic vision was clear in every detail, from meticulous planning to innovative promotional methods, significantly enhancing our event impact and ROI. Susan’s excellence as a manager was unmatched; she genuinely cared about her team's success. She motivated and guided cross-functional teams, fostering a collaborative and high-performance culture. Susan’s relentless dedication to excellence and her visionary approach consistently delivered superb results, making her an invaluable leader within our organization.”
Daniel Pelesko, Events and Field Marketing Manager at Rareborn